Richburg

We always emphasize "High efficiency staff, Cars' service and Product Differentiation", and "Attention to Details" in our corporate values.

C.A.T.E.R

Customers, Attitude, Team-work, Execution, Richburg Professionalism

C.A.T.E.R. is our core value. We nurture staff who believe in the company and in themselves as well. With this mindset, they would know how to put themselves into customers' shoes. Every new employee is employed based upon the concept of C.A.T.E.R, and will be given a hand book regarding this, not only to let them understand our values, but also put it in practice.

Small Business Units

Richburg is composed of many Small Business Units. We listen to and care about each other in this company because to create a sense of belonging is the best way to retain talents.

Open Door Policy

We highly appreciate openness as our culture. Opinions and suggestions from all levels are always welcomed. Management levels are trained to skillfully invite comments from their subordinates. The CEO himself replies every email or letter sent directly to him. It ensures no blockage between the CEO and sincere comments or complaints.

Brand Ventured Capital Organization

Creating 5 rules to ensure ourselves, and Eric are not embarrassed, firewall, media relationship networking, legal and strategic planning is needed. Our internal brand values must be identical to external brand values. Ideas for implementation: Annual Garden Party, Profit Sharing Scheme, Best Practice Meeting, Chairing Skills For Meetings, Great Services Awards-Internal And External, Brand Standard Meetings, Customer-Service Council.